It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

We’ve gotten so used to email bombardment
and trashy websites that it’s refreshing to finally
find a place where you can be part of something.

That’s the case with a great site called Squidoo. 

I’ve just been learning more about it myself and
I love everything I’m seeing about it:

–> It’s free.  Always.

–> You can make an interactive, Web 2.0
webpage in about 10 minutes (these are
called “lenses”)

–> The philosophy behind the site is collaborative.

–> And you can use it to promote whatever
business, expertise, service, or hobby you wish. 

Now although it’s free, and relatively easy to
get started, it’s great to have help in making
sense of everything you can do with the
site. 

I’ve been learning how to use the site a lot
faster with the help of Bob The Teacher.

==> http://www.squidoosecrets.com/build/?yourlens=627

Bob really knows what he’s talking about. 

He’s had a lens hit #1 on the site, was picked
for Lens of the day a couple of times, and was
even highlighted in the New York Times for
his expertise in a really weird topic.

With Bob’s help, I’m learning how to take this
free service and use it for affiliate marketing,
list building, expertise branding, and promoting
my business. 

Would that help you out, too? 

He’s offering a full blown membership for
an awesome price, but even better…

You can check out Squidoo Secrets first
for free — and see if it’s the kind of thing
you’d like to pursue. 

Download a 1-hour interview of Bob,
hosted by internet marketing expert
Paulie Sabol. 

I can’t believe how much content is on this
one interview alone!

Although this one interview is worth the
price of the full membership, Bob’s giving
it away during this introductory period.

==> http://www.squidoosecrets.com/build/?yourlens=627

After you’ve listened to it and built your
first lens, let me know about it! 

NGA MEE LIONG

p.s. This is really great stuff, [FIRSTNAME].
Grab your membersh|p now and unleash the
power of Web 2.0.  You’ll be amazed at how
quickly you can learn the advanced strategies
of this site with Bob’s help.

==> http://www.squidoosecrets.com/build/?yourlens=627

p.p.s. If Bob offers you a deal on an upgraded
membership, look it over very carefully. Since
he’s a teacher, he’s made sure it’s within
affordable.